Free online gaming has gone a long way since the dawn of the Internet. We have gone from simple word games to complex Flash and Shockwave games that can potentially tax a weaker and older computer with heavy 3D graphics and lots of fun. There are many people that aspire to become arcade site owners, and it can be very fun! You will be playing new games, reviewing them, and adding them to your site to give new content for visitors to enjoy. Typically, popular game arcade sites will have a high returning visitor count if you add new content to the site.
Now, you might be wondering, how do I go about marketing and promoting my site via the means of SEO (Search Engine Optimization)?
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Well, to put it bluntly, it’s not easy. Arcade sites typically do not have much, if any, content, and all search engines have to go on is a small excerpt in the footer, or alt tags in the image thumbnails of the games. This means that you have to do a stellar job in on-site SEO to get the most out of it, but most of your focus will be off-site SEO. This means building backlinks, writing articles, submitting to article directories, social bookmarks, etc. This is critical. If you do not participate in this phase of the search engine optimization process, your arcade WILL fail, you WILL feel defeated, and your site will make NO money. No one wants that now do they?
Thanks for reading the introduction, and first part of this series. More articles will be released very soon, and we will continue the lesson.