Media Education: A Necessity


Ever since the media world has come into existence, new ways of the influences in its daily life has been observed. What was considered to be a boon continues to be realized to be a bane in many ways. The usage of the media is often mired simply by controversy too. Here are a few quotes which makes us ponder about media’s role and its influences. These quotes were by famous people and perhaps signify just how media has deviated from its meant path to another completely new one.

“Our job is to give people not what they want, but what we decide they ought to have. “Richard Salent, former chief executive, CBS News.

“We live in a dirty and dangerous world. There are several things the general public does not need to know plus shouldn’t. I believe democracy flourishes when the government can take legitimate steps to keep its secrets, and when the press can decide whether to print out what it knows. “Katherine Graham, Wa Post publisher and CFR associate. Thus we see that a similarity trend arises. People seem to interpret the use of media in their own ways, ways which will be of benefit to them. Individuals with the power in their hands feel as if they are the authority to decide what to show and what not. When the press has an plan, it is bound to be not wholly fair and just, as it was originally intended to be. Somewhere, down the line, individual emotions, human wants, human purposes, greed, selfishness has come around in order to prohibit the working of a free of charge press. Here’s more info regarding Blanche Media have a look at the internet site.
Just as an utilitarian economic climate is a dream, a free just push is also nothing short of that.

The very essence of creating the press continues to be tarnished. As Hugo Black, Best court justice of The United States had deservingly said:

“The Press was protected so that it could bare the techniques of the government and inform individuals. Only a free and unrestrained press can effectively expose deception in government. And paramount among the required a free press is the duty to avoid any part of the government from misleading the people. ”

The media has failed to deliver in its promise of impartial reporting, unbiased writing and correct delivery of facts to the open public. In this scenario, believing in the facts of the Media and acting on them can not only be dangerous but may be injustice to the a single on whom the action has been taken. The influence of mass media on young minds are even the more so. This is because young minds are simply getting to understand the world and how it functions. Young minds thus can be moulded more easily than adults who have formed more or less fixed opinions on the variety of issues, going by encounters, circumstances and need and wants.

Today’s world is as different from the particular yester years as chalk plus cheese. The world today has hi-end products and a new definition of lifestyle. Someone culture exists now which was unthinkable even a century ago. In this situation comes the various forms of print : the digital, the print, the audio and the internet.

The internet and the television are the most influential among these types of. Both of these mediums not only gives us a plethora of knowledge but also enables all of us to see and visualise them. As the spread of the internet and the television medium reaches new heights, so are the malices of media influence too reaching mammoth proportions. Television channels and internet sites explode a person with all sources and sorts of understanding, which by its sheer amount, makes you unable to grasp it.

The Influence of Media

Media influence started first in the West mainly because technological advancements in the world were first produced there. In this regard, the western individuals have more experience than the East regarding media influence and their lifestyle has been subject more to the vagaries of media influence than has got the Indian society. Thus, if we look at the Western countries, we see clearly the marks left by mass media influence. There are authors like Jerry Mander who in his book ‘Four Arguments for The Elimination of Television’ have even said that the television is an evil which needs to be destroyed. It really is no doubt seen that media forms especially television and internet produces devastating psychological effects on the minds of the people, especially those who are youthful.

It has been seen through many mental studies that viewing too much of television effects thinking and behaviour in levels that even we may not know of. Slowly, as India advancements, the problem of media influence is definitely grappling us too.

In America, tv has literally a huge effect on learners and the youth. In fact , in some instances it is said that the first learning tool and curriculum for students is actually the television. That is their primary world from where they learn everything concerning the world, its ways, is morals and its ideals. Teaching, schooling and parents advices come next. The television as well as the internet has audio-visual instances which can keep the youth hooked and does not feel them to be ‘preachings’ which he must follow, rather he or she thinks of them as a source of enjoyment and automatically the values plus ideals in the television programmes turn out to be imbibed in his character. The problem the following is that of the quality of the media sources and their contents. It is flawlessly natural that television sources may not give the correct knowledge about places, people, history, economics, etc . Yet the youngsters and people get ‘influenced’ by what these people see in the television or read through in a newspaper and retain those people thoughts and ideas, even if all of us do not at first subscribe to these tips.

We inherently tend to have an ‘influenced spot’ in our brain of what has been told or seen by us through the media, though we might or may not believe it. This can be explained through a simple childish concept. When we were children, many of us didn’t believe in ghosts. Yet when any of our friends who believed within them, told us that ghosts existed and narrated ghost stories, i was afraid to go out in the dark for a while, even though we still believed ghosts didn’t exist. This was because though we did not believe in ghosts, somewhere or the other, an imprint associated with what ‘others’ said was implanted in our brain and we were affected. Same way, people are influenced by the ‘others’ who are the different forms of media right here.

New role models in fashion, consuming, drinking, travelling – they all come up in our lives due to the influence associated with media. Media even shapes behaviour of ours in matters associated with relationships and sexuality. Thus in lots of ways, media tells us ‘How to look at the particular world’ rather than ‘This is the World’. If this ‘How to look at the world’ is not right, then it can have devastating consequences, not only for the individual yet to the world at large. For example , in the event that media teaches and advocates assault, youth of today may be influenced in order to commit violent acts. This would be harmful not only to him but to the society at large. And if many young ones follow suit, the stability of society itself would come under overview.

Thus, we need to know how exactly ought to we tackle the problem? Though press is intended to give us news and information and also provide us with entertainment and advertisement of products, today the world is centred across this mass media. And if there is no coinscience behind the running of this media, then it will be detrimental not only for our right to obtain the reality of things but for the particular society at large to live peacefully. Whatever the media dictates, contain values, values, morals and ideals which are shaped up by the economic and politics conditions of that time, and may not really be correct.

Media Programmes and Media ‘World’

The virtual reality of the medi world is such that the real world has not taken a back seat. The virtual world is more addictive, you can have many shots at it, and you are always the dictator there. The youth are hooked on in order to video games where they are the masters and everything others weaker than them. Furthermore, these video games teach violence, unlawful racing, murders, thefts and what not really! For children as below since six years, there are cartoons like Shin Chan which have the concept of love and girlfriends. For a 12 yr old, the programmes for them contain cases of sex and drug abuse. Family associations and partying come into the programmes soon as the child reaches his teenage years. All these influence the youth to think that all these are approved practices in the society and that everybody do it. In fact many of the arguments these children have with their parents is founded on the fact that “Other people do it, so just why can’t I? “.

Impact on Indian native Children:

India is a country which is relatively newer to face the problems of media influence and its repercussions. Yet, there are plenty of problems which can be seen through the entire nation due to media influence. A young child’s mind is moulded by the media pretty easily. With fast modernisation and replacement of old values and tradition with younger ones, India is going through a phase where the importance of media influence cannot be overlooked.

For starters, the problem and repercussions associated with watching too much television are now approaching. People tend to be influenced so much from the audio-visual stimulation and those rapidly shifting images that they keep hooked to the television for hours. This has many unwanted effects. Due to the continuous movement in front of the eye, the mind actually gets a lower degree of concentration and the person has problems in concentrating. They cannot even execute a single task for long and turn into restless.

The need for new products which 1st become ‘wants’ and then ‘necessities’ furthermore cannot be underestimated. Many youth and children have even committed committing suicide because they have not been given the things these people consider ‘necessary’ things in life. The ‘necessary’ things are decided simply by media influence. Companies advertise goods to make them seem ‘cool’ towards the children and youth and then these people seem to just want them to enhance their ‘status’ in the society.

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