Electronic Marketing and the Rise of Online Advertising

“The future of advertising is the Internet” – Bill Gates

Considered between the smartest men alive, Bill Gates couldn’t have put things more distinctly. Digital Marketing has taken area of marketing itself in a path many didn’t see coming some time ago. The ubiquity of internet devices and social media connectivity has made this field an indispensable today’s marketing business.

On the outset, this does seem an easy enough concept. The promotion of products and services online through peer-to-peer sharing and other strategies seems simple enough to understand, but notoriously tough to carry out.

Before delving into techniques plus strategies, the question is- What is electronic marketing?

The Essentials of Digital Marketing and advertising

The marketing of any service or product on a digital medium is called electronic marketing. The medium can be computers, mobile phones, tablets or even iPods.

There exists a reason why such marketing overpowered traditional advertising. On televisions and billboards, advertising is an one-way street. Customers don’t have a platform to communicate with manufacturers and companies themselves. This particular gap in communication is removed by the internet.

Online platforms offering products like Amazon and Flipkart rank products based on consumer ratings and allow customers to give in-depth testimonials about the product in question.
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This makes a direct line of communication between customers and manufacturers as the latter has the capacity to grasp what the former truly needs.

Strategies and Techniques

As mentioned above, digital marketing might seem straightforward but involves a large number of planning. Some techniques used by the particular individuals to increase the online visibility of the website are mentioned below:

1 ) Search Engine Optimization (SEO): It is a set of recommendations set by search engines which if followed, results in a higher position of the website on Search Engine Page Ranks (SERP). These guidelines include elements like keyword density, back-linking, area authority etc .

2 . Search Engine Marketing (SEM): Though SEO is a subset associated with SEM, many experts use SEARCH ENGINE OPTIMIZATION while talking about paid advertising online. To obtain higher rankings on search engines, businesses often purchase certain keywords upon search engines. SEM deals only along with paid results while SEO is about unpaid and organic results.

a few. Social Media Marketing: Seeing a chunk of the online audience on social media web sites, forming a solid social media marketing plan has become essential for digital marketing strategies of businesses. Using trending posts and targeting specific groups of people online who also might feel interested in a product offered by a company are only some ways of advertising products on social media.

The Legacy of Digital marketing

While there is absolutely no denying the importance of digital media, there will come a time when companies will have to alter their approach yet again. Marketing is a very dynamic field. Considering the organic nature of audience online, it is secure to assume the tide will turn soon. Whether digital marketing chooses to swim or drown remains to be seen.

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