“The future of advertising is the Internet” – Bill Gates
Considered between the smartest men alive, Bill Gates couldn’t have put things more distinctly. Digital Marketing has taken the field of marketing itself in a direction many didn’t see coming a while ago.
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The ubiquity of web devices and social media connectivity has made this field an indispensable today’s advertising business.
On the outset, this does appear an easy enough concept. The promotion of products and services online through peer-to-peer sharing and other strategies seems simple enough to understand, but notoriously tough to implement.
Before delving into techniques and strategies, the question is- What is digital marketing?
The Essentials of Digital Marketing
The marketing of any product or service on a digital medium is called electronic marketing. The medium can be computer systems, mobile phones, tablets or even iPods.
There exists a reason why such marketing overpowered traditional advertising. On televisions and advertisements, advertising is an one-way street. Customers don’t have a platform to speak with manufacturers and companies themselves. This particular gap in communication is eliminated by the internet.
Online platforms offering products like Amazon and Flipkart rank products based on consumer ratings and allow customers to give in-depth evaluations about the product in question. This produces a direct line of communication between consumers and manufacturers as the latter has the capacity to grasp what the former truly requirements.
Strategies and Techniques
As mentioned above, digital marketing and advertising might seem straightforward but involves a substantial amount planning. Some techniques used by the particular individuals to increase the online visibility of a website are mentioned below:
1 ) Search Engine Optimization (SEO): It is a set of suggestions set by search engines which when followed, results in a higher position of the website on Search Engine Page Ratings (SERP). These guidelines include aspects like keyword density, back-linking, domain name authority etc .
2 . Search Engine Marketing (SEM): Though SEO is a subset of SEM, many experts use SEARCH ENGINE OPTIMIZATION while talking about paid advertising online. To get higher rankings on search engines, businesses often purchase certain keywords upon search engines. SEM deals only with paid results while SEO is about unpaid and organic results.
several. Social Media Marketing: Seeing a chunk of the online audience on social media web sites, forming a solid social media marketing plan has become essential for digital marketing strategies of companies. Using trending posts and concentrating on specific groups of people online that might feel interested in a product provided by a company are only some ways of advertising products on social media.
The Heritage of Digital marketing
While there is absolutely no denying the importance of digital media, there will come a time when companies will have to modify their approach yet again. Marketing is an extremely dynamic field. Considering the organic character of audience online, it is secure to assume the tide will certainly turn soon. Whether digital marketing chooses to swim or drown remains to be seen.