Recently I read a LinkedIn article intended for small business owners that stated, “You need to think of your profile as an online resume. ” I could not argue more. And, when you are done reading this article, let me know what you think!
At this point, while you think whether or not your LinkedIn profile should be regarded as a resume, let me ask you: When was the last time you read an interesting and intriguing resume?
Most resumes tend to be boring and bland. Today, how is this going to help you bring in viewers and prospects? Simple, it can’t.
As a small business owner or a business development executive, you have to start considering your profile as a marketing tool but not a resume. Since you have to make mindset about this, I have developed six distinct reasons why your profile should not look like a resume.
Why You Should Not Think about Your LinkedIn Profile as Your Resume
Reason #1: A resume is not really personal enough.
The goal of LinkedIn is to connect with people and build human relationships. The only way you will connect with prospects is to personalize your profile. To do this you have to tell stories and share information that gives a better scope of:
* What makes you tick.
* How you can help the prospect.
* What new and exciting information you need to offer them.
Make viewers would like to learn more about what you and your business can perform for them. Be creative and make use of all the applications that LinkedIn provides you can show videos, presentations and documents.
Reason #2: Remember LinkedIn is a social human network.
Most resumes lack that human contact that LinkedIn can provide if utilized correctly. You need to make your user profile interesting and enjoyable to read. You have to keep in mind that if you want others to read this, you should want to read it as well. Here is an excerpt of our summary to give you an idea of what I mean.
With over 80 million expert members in over 200 nations, LinkedIn offers small business owners and internet marketer’s unlimited opportunities to build, and nourish profitable relationships online.
Nevertheless , out of the 80+ million people upon LinkedIn, only a FEW successful companies and internet marketers are using LinkedIn to its’ fullest profit-making potential.
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Reason #3: The goal of LinkedIn profile would be to get people to connect with you to enable you to funnel them back to your website.
Your profile is a way to tell leads what you and your business can do on their behalf. Your LinkedIn profile allows you to show the different areas of your business and then business lead prospects to the appropriate webpage to obtain even more information. The goal of a resume however , is to list accomplishments, achievements and jobs held. It just lists your job descriptions, past plus present. A resume does not point out the kind of person you are and the reason why someone should connect with you. Plus, a resume doesn’t allow you to focus on the here and now and what you are able to provide your potential clients today like your LinkedIn profile should.
Reason #4: Resumes are usually limited to 1-2 pages while a LinkedIn profile is not.
While it’s usually not a good idea to submit a resume that is over 2 pages long, you don’t have that will kind of restriction with an online profile. You can include more information, more details, more accomplishments, more strengths and more keywords.
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The more information you include the more credibility you will gain, the more connected to your prospects you will become. Once you obtain their trust, it will become much easier to sell your products, services or even the idea of joint venture relationship.
Reason #5: A LinkedIn profile enables you to brand yourself much better and much easier than the usual resume ever could.
Everything from your self, your company to your products and services can be top quality on your profile. For example , if you are the very best at selling widgets, then make sure your profile clearly articulates that — and reinforce your brand throughout the profile. LinkedIn recently added a few new sections that will further boost your ability to sell yourself to potential clients. Exactly what resume will allow you to include postings regarding your publications, certifications or skills. Those sections usually get edited out due to space.