Using the evolution of the magic world called ‘Internet’, the digital world provides leaped forward tremendously. A click on of a mouse or a touch of the screen is all we need to purchase anything at all; be it a pin or piano.
With the Gen next moving towards a more tech savvy world the applications of Digital marketing gets endless. Its powerful reach plus instant result mapping ability make it a very powerful tool, even to build up a Government. Social media are playing a significant new role in Indian democracy. “Earlier, elections in India were governed by either the wealthy class or the rural poor. “Now, even the middle class is interested, and social media is where they can exhibit their opinion and talk.
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Social media has become the new election battleground for India’s nationwide parliamentary polls. An example being ‘NarendraModi’s ‘ extraordinary success at the loksabha elections are already largely credited to the social media & Digital world for beginning the ripple effect which later grew to become the Publicised ‘ModiWave’. Digital Advertising offers a variety of advantages ranging from the interactive surface to its ability to go ‘viral’. This reasonable marketing world is touted as the issue of the future.
Marketing… a concept that has been the core of any successful tale. This concept has taken many shapes with the advent of technology and industrialization. It is very important for any individual or a business to keep pace with the changing periods to climb the ladder associated with success. Hence the next big demand for a faster reach to international market is to acquaint your-self with DIGITAL MARKETING.
Now what does this beautiful word mean… Digital marketing may be the collective term used to describe the techniques of marketing your company, brand or products on the internet. It encompasses a wide range of techniques like search engine marketing, social media marketing, email marketing and many more.
There are various advantages of adopting digital marketing in your professional life. Some of them are:
– It is a faster strategy to reach the masses.
– It is much cheaper than the conventional methods of advertising.
– It is a very popular source of interaction with all age groups.
– It is a more effective way of handling enormous amount of information.
– It is attractive and hence the particular success rate of the marketing strategy becomes higher.
The advantages clearly prove that the idea is worth learning and worth implementing. Hence a lot of recognized institutes are usually providing training in digital marketing. Yet because the concept is still evolving, it is crucial to pay attention to few things prior to one enrols in a digital marketing course…
– Do they have Skillfully developed and Faculty?
– Do they provide face to face classroom training?
– Do they let you work on live projects or provide any hands on education?
– Do they have any Corporate Tie-up?
– Do they provide revision lecture if one is unable to attend the lecture?
Many will say that Digital marketing has its flaws, but honestly it has a long way to look & the ‘Marketing’ of the future provides certainly opened up new horizons. Many of which have already opened. A ‘Paradigm Shift’ awaits!